How to Control Your Online Reputation

January 19, 2017

How to Control Your Online Reputation

The majority of people do not pay much attention to their social media accounts. That is wrong. Why? The photos you upload or the statuses you update matter, because they can either widen your career or educational prospects or deteriorate them. Evaluating applicant`s social media profiles has become a daily grind for employers and admissions officers. They say that social media profiles provide them with a more profound picture of the applicant than his or her resume or cover letter.

There is nothing wrong with social networks. It is a nice entertainment, but you should change your mind to be more aware of your online reputation and the effects it may have.

While reviewing an application, how much of the attention is given to a candidate’s online reputation in comparison to the interview process?

Most of the employers tend to conduct online searches in addition to the regular reviewing of the resume or cover letter in order to learn more about the interests and the abilities of their potential employees to market themselves. If hiring managers are satisfied with the info they find, they are about to invite an applicant for the interview.

What site profiles are checked most of the time?

According to a poll by The Creative Group, 68 percent of the executives are more likely to check the job candidate`s LinkedIn profile, another 46 percent asses Facebook pages, 1/3 of the executives check Twitter profiles. Besides, while recruiting for design positions, executives check Instagram pages in order to get familiar with the creativity of the candidate.

What are the most typical mistakes of job candidates in social networks?

Blunder №1 is not updating your profile often enough. Mistake №2 is providing too much information. №3 is publishing negative commentary about current or past employers or colleagues.

Is it difficult to recover from negative online presence and what are the basic steps to improve it?

The first step is to monitor your online presence. And not only while you are on the job hunt. It should be the regular practice. Also, check your privacy settings to control who has the access to the information. If you are questioned by a hiring manager about the controversial content found in the Net, be honest with it and try to explain the situation in the positive way.

What are the basic rules that everyone should follow when it comes to your online image?

Being really active and involved in social media platform can help to get a full-time job. Concentrate your efforts on the things that you enjoy most and use them to make new friends and create your brand. Share your thoughts. Respond to the questions and comments. It would not be an exaggeration to say that quality is valued more than quantity. Having dozens of followers is not that efficient for your job hunt as maintaining a handful of strong contacts.

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